5 Causes of Google Deindex and How to Overcome It

5 Causes of Google Deindex and How to Overcome It


What will happen if your website or blog does not appear in Google search results?

Of course you will lose a large amount of traffic, considering that Google is the most popular search engine in the world, including Indonesia. In Indonesia alone, Google has a very large share of the search engine market, which is 97.09 percent. Yahoo and Bing only get a market share of 1.66 percent and 0.77 percent respectively in Indonesia.

If you have submitted a URL to Google, your website or blog will indeed enter the Google index. So Google can crawl your website or blog and display it in search results.

Unfortunately, there are situations where Google may deindex your website which causes your website to not appear in Google search results. This article will discuss the meaning of Google deindex, its causes, and how to overcome it.

What is Google Deindex?

Google deindex is a situation where your website is no longer included in Google's index so your website will not appear in Google search results at all. Even if you search many times with various keywords, websites that have been deindexed by Google will not appear in search results.

Google deindex to provide the best experience to its users so that they will not open problematic websites. Google deindex can be caused by many things. Usually a website or blog violates the guidelines set by Google, from the low quality of website content to indications of malicious code on the website.

How to Check Domain Deindex or Not

Before knowing the cause of the domain being deindexed, do a check by typing the query "site:yourdomain.com" in a Google search. You can also check whether your article is deindexed by querying "site:yourdomain.com/url-article" or "site:yourdomainname.com article title".

If a list of articles/article titles appears on your website, it is certain that the domains/articles on your website are not deindexed. If after checking it turns out that your domain does not appear, then here are some reasons why your domain is deindexed.

5 Causes of Google Deindex and How to Overcome It

Google has set guidelines to determine the quality of websites like what deserves to be included in the Google index. Google is very strict in setting these guidelines because it relates to the quality of the user experience. If the search results show search results for problematic websites, Google users will certainly lose trust in Google.

Here are 10+ causes of Google deindex that you should avoid. If you have already done one of them, below is also explained how to overcome it or prevent it:

1. Duplicate Content
There are two types of duplicate content, namely duplicate content from other websites and duplicates from your own website. The first type of duplicate content is when someone copies the entire content from a website and then publishes it on their own website. The simple term is copy-paste or copy-paste. Google can detect if a piece of content is a copy or duplicate of another website.

Second, duplicate content can also occur when you create multiple pages on your website with the exact same content. Sometimes this happens when you want to update content using a new URL. Of course you can't use two different URLs for the same content.

How to overcome:

The solution to the second type of duplicate content is to perform a 301 redirect. A 301 redirect will redirect the old URL to the new URL and signal the bots to crawl to the new URL.

You can easily do a 301 redirect with the help of a plugin. Some of the plugins you can use are Yoast SEO Premium or Redirection.

Duplicate content from other websites is a practice that should be avoided from the very beginning of the creation of a website or blog. In addition to giving Google a bad signal, you're also building a bad reputation by stealing other people's content.

2. Too Little Content
Too little content can cause deindex on your website or blog. Why? Because Google wants to provide the most complete and solution answers to its users. Google considers too little content to be low quality content. According to Backlink.io, the ideal content should be at least 1890 words.

How to overcome:

If you have some content that is too short, we recommend that you add more content as complete as possible. You can enrich your content by using photos, illustrations, infographics, or even videos. You can follow the steps on how to write SEO friendly articles in this article.

3. Keyword Stuffing
Keyword stuffing is an old SEO practice that is no longer worth implementing. Ten years ago this SEO technique might still be effective. You only need to write a 300 word article and stuff it with unnatural focus keywords and get a high ranking in search results.

Now Google is smarter in assessing content, one of which is checking whether a content is crammed with keywords fairly or not. Content that is stuffed with keywords unnaturally will get bad grades on Google, even the worst possibility is getting deindexed.

How to overcome:

People use a wide variety of keywords to search for a particular topic. You need to know the variations of these keywords so that your articles become more human. You can find a wide variety of keywords using LSI Keyword. LSI stands for Latent Semantic Indexing.

LSI Keyword is a collection of keywords found in one particular topic and are related semantically to each other. To find variations of these keywords, you can use services such as LSIGraph or LSIKeywords.

4. Unnatural Links
Link building is one of the most important strategies in SEO. However, that does not mean you can acquire backlinks carelessly. You need to consider the quality of the website, reputation, and other indicators in choosing a website to be a source of backlinks.

Acquiring a website as a source of the wrong backlinks can be fatal. Instead of getting backlinks to improve SEO quality, your website can be deindexed from Google.

What kind of websites should you avoid as a source of backlinks? Some types of websites that you need to avoid are private blog networks (PBN), link farming sites, and link directories.

How to overcome:

You can check websites that have provided backlinks to your website using Google Search Console. If you find an indication of a website showing poor quality, you should immediately disavow it before it causes Google to deindex your website.

5. Cloaking
In simple terms, cloaking is redirecting Google users to different content or URLs than what is shown in search results. For example, say you have a culinary blog, but when people click on your blog from search results they are directed to pornographic sites.

Cloaking is usually caused by hacker attacks. Hackers use cloaking on high-traffic websites to redirect visitors to the sites they want, usually spam sites.

How to overcome:

Scan all web pages using Google Search Console. With Google Search Console, you can find problematic pages and then fix them.

As a precaution, you can install WordPress security plugins such as WordFence, Shield, and SecuPress.

Conclusion

Of course no one expects their website to get deindexed from Google, including you. By reading this article, it is hoped that you will gain new knowledge of overcoming Google's web deindex so that you can avoid its causes. Prevention is better than cure, right?