Facebook's New Name Focuses on Metaverse

Facebook changes name to Meta
source : unsplash.com

Facebook changes name to Meta!
This information was announced by Facebook CEO Mark Zuckerberg on October 28, 2021 at the Connect 2021 event. This name change is part of their move towards a future that is more focused on the Metaverse.

So, why did Facebook change its name? What is the meaning behind the name Meta? So, how is the continuity of the current Facebook platform?

Immediately, here is the complete information.

After nearly two decades of existence, Facebook Inc. decided to change its name to Meta Platform Inc. This change was made because of the need for rebranding in accordance with the company's future goals.

Mark Zuckerberg stated that Facebook is known as a social media platform, and it no longer reflects the company's vision for the future.

“We are a company that does more than that (social media). We are a company that builds technology to help everyone connect.”
Mark Zuckerberg – The Verge

The Meta name is considered to better reflect the values ​​of the company and what they are going to build. Meta wants more than just social media, but a platform with Metaverse services.

With this change and vision, Mark Zuckerberg's company will have two divisions: a social media platform division as it exists, and a future platform division with Metaverse experiences.

What's Behind the Meta Name?
Meta comes from the word Metaverse which is the idea of ​​a three-dimensional virtual world where people can interact in the online realm in real time.

Metaverse is a combination of several elements of technology that exist today, such as Virtual Reality and Augmented Reality. As a result, users can interact with each other more realistically.

Through the official website, Zuckerberg explained as follows:

“What separates Metaverse (from similar technologies) is the feeling of presence, as if you were with someone else, or somewhere else… in Metaverse, you can do almost anything. From gathering, working, playing, shopping, and being creative in a whole new experience…”

The concept is that you will enter the world of the Metaverse and perform an infinite variety of activities in the virtual world.

For example, holding a virtual concert. With Metaverse, you can attend concerts of your favorite artists in other countries without having to travel far to visit that country.

With Metaverse, there are no longer distance constraints so that productivity can be increased according to the needs of each use.

This is in line with the role of social media today. The difference is, the metaverse is a projection of future social interactions.

What's the Fate of Other Facebook Platforms?
Despite changing the name, all Facebook services such as Instagram, WhatsApp, Messenger, etc. are still there and can be used normally.

However, the development of these various social media platforms is now the company's number two priority, after the Metaverse project.

“From now on, we are a company that puts Meta first, not Facebook anymore. We will be releasing new products under the auspices of Meta. The hope is that everyone around the world can accept Meta and the future we are fighting for.”

However, there is no need to worry. Meta will not force users to enter the world of Metaverse, if the user is not ready to do so.

This is certainly quite a relief for users, especially those who use it for business.

Are You Ready for the Change of the Birth of Meta?

Meta is Facebook's new name that reflects their future dream, which is to build a virtual world where everyone interacts online, in a metaverse world.

With the name change, Facebook's focus is now on product development for the metaverse.

Even so, all of Facebook's services, both for personal and business purposes, you can use as usual. One example, you can still promote products through Facebook Ads without any problems.

In short, don't worry about the changes Facebook has to offer with the renaming to Meta.