How to Make Money from TikTok

How to Make Money from TikTok

Do you know why TikTok is so popular right now? Not only for fun, but there are also ways to earn money from TikTok.
Starting from young people to middle-aged people may already feel familiar with the presence of TikTok. And this is happening all over the world!

That's because TikTok users can take advantage of the platform for money. Unmitigated, there are nine ways to make money from TikTok that you can try.
Interested? Find out more in this article.

What is TikTok?

TikTok is a social media platform that allows users to record short videos accompanied by music.

The short video app was originally called Douyin, which was released by Chinese company ByteDance in 2016. In just one year, Douyin already has around 100 million users inside China.
With its success, this application rebranded under the name TikTok. The goal is to be more acceptable to the global market share.

And the effort was successful. TikTok currently has around one billion active users worldwide.
In Indonesia itself, initially TikTok was underestimated, labeled as an alayers application, even in 2018 it was blocked by Kominfo.

However, TikTok has been shining again since the pandemic until now. Unmitigated, TikTok users in Indonesia in August 2020 have crossed the 22.2 million mark!
This is one of the reasons why TikTok is getting more and more popular, the opportunity to earn money from TikTok is so great!

8+ Ways to Earn Money from TikTok

Unlike YouTube with its AdSense, TikTok does not pay for each ad that is placed on a user's account.

So, how do you earn money on TikTok? Does TikTok make money?

For those of you who own brands, personal accounts, or even for beginners, there are several ways to earn money from TikTok that you can try, namely:
  1. Sponsored Content Post
  2. Donate or Payout Coins
  3. Account Management Services or TikTok Manager
  4. Buy and Sell TikTok Account
  5. TikTok Marketing
  6. Influencer Marketing
  7. TikTok Influencers
  8. Music Promotion
  9. Directing Traffic to Other Platforms
Without further ado, let's get into the first discussion.

1. Sponsored Content Post

Sponsored Content Post is you as a TikTok influencer, promoting a specific brand.

Usually, agencies or brands will look at the number of followers, likes, and video views, to measure the level of engagement of content creators on TikTok.

From there, it will be seen whether your followers are suitable, aka the target market of the brand.

You could say, this is the most appropriate way to get money from TikTok for those of you who already have thousands of followers or more. Therefore, before you can accept Sponsored Content Post offers, you must try to increase your followers on TikTok.

There are several ways to increase followers on TikTok, namely:
  1. Find niche content;
  2. Upload interesting videos, edit your videos before posting;
  3. Consistent or scheduled;
  4. TikTok profile optimization;
  5. Take up the viral challenge;
  6. Collaboration with other TikTok users;
  7. Upload your content to other social media, such as Instagram, Facebook, etc;
  8. Upload at prime time.
We will discuss the points above in more detail in the TikTok Monetization Tips section. So, read till the end...

2. Donate or Payout Coins

There are many ways to earn money from TikTok when your followers are high. One of them is from a “donation” that fans give when you live stream on TikTok.

The concept is almost the same as the Twitch or Likee platforms. During live streaming, TikTok allows viewers to give gift stickers which can later be exchanged for money.

Usually, these stickers will only be sent by viewers to appreciate the content creator's efforts in providing TikTok content. So, try to create useful content, okay!
Then, why the sticker can be cashed? Yes, because your fans get those stickers by buying them too.

3. Account Management Services or TikTok Manager

The fifth way you can do that is to become a TikTok Manager. How it works, you manage someone's TikTok account to make it grow faster.

The target is not only content creators, but also brands or companies that use TikTok for business promotion.

Typically, the duties of an account manager include:
  • Increase followers, likes, number of video views to engagement;
  • Set the content marketing strategy;
  • Develop creative TikTok content ideas;
  • Manage cooperation offers, etc.
This method is suitable for those of you who understand the ins and outs of the world of marketing.

On TikTok, it's possible to go viral overnight. To make money on TikTok even better, as a TikTok Manager, you need to learn more about viral marketing.

4. Buy and Sell TikTok Accounts

If you are already proficient at building engagement with followers, then the best way to make money on TikTok is buying and selling accounts.
Well, how come? How do you make money from TikTok with this tactic?

The concept is very simple, all you need to do is:
  • Create an account with an interest in a particular topic;
  • Growing followers, likes, impressions, and engagement;
  • Build a community with enthusiasts of the same topic;
  • Once the account gets big, sell it to brands or companies with the same field.
In this way, does TikTok make money? How can it be?

Because the promotional targets needed by the brand or company are people who have the same interests as their field of business.

Meanwhile, you have built a complete account with followers that match the needs of the brand. It's like you are helping a brand with its target market meet.

Win-win solution for you, followers, and business owners, right?
This method is common, because there are still not many brands that can handle accounts from scratch.
What's more, you can create as many accounts as you can afford.

You can experiment with building community marketing and managing accounts with various topics or interests. That way, the more accounts you can sell later.
In addition, you can display the accounts you are selling on a special website to make it look more professional.

5. TikTok Marketing

TikTok marketing is intended for those of you who own a brand and want to attract consumers from this application. The most powerful way of promotion on this platform is with TikTok Ads.

Similar to Facebook Ads or Instagram Ads, TikTok has algorithms that can help your ads be “seen” by the targets you want them to be.
For example, your business is in the culinary field, then the ads are shown to users who have the same interests.
This can happen because TikTok records all of a user's viewing history to provide more personalized ads.

In addition to targeting the right audience, the TikTok algorithm also routinely conducts remarketing. So your ad will be shown back to audiences who have interacted with your ad before.

This method allows the audience to be more familiar with your brand and interested in buying the products you advertise.

Well, you can follow the Complete TikTok Ads Guide that we have provided. Ready to advertise and cuan a lot?

6. Influencer Agency

Influencer agency is a method that connects brands that want to advertise with TikTok influencers.

Usually these agencies become intermediaries, coordinators, to management, from advertising agreements. For example, finding the right influencers, arranging advertising concepts, to managing collaborations.

Actually, TikTok already has a dedicated platform for the Creator Marketplace. There are specific features that influencers work with.

But usually, the costs to be incurred are quite large. Because it has to be shared with influencers, content creation, and commissions for TikTok itself.

Well, that's where you can take the opportunity by providing a relatively more affordable price than what TikTok offers.

This method is suitable for those of you who have content marketing and video marketing expertise. There's nothing wrong with trying your luck by opening this influencer agency.

Interesting info: In Indonesia, influencer agencies are still very rare, you know! With the high number of TikTok users in Indonesia, the opportunities are still wide open.

You can follow the agency concept used by sociallypowerful.com.

7. TikTok Influencers

One of the most popular ways to make money from TikTok is to become an influencer.

Apart from popularity, TikTok influencers can make money in various ways, for example:
  • Sponsored content posts.
  • Brand ambassadors. For example, TopmoneyLink is partnering with brand ambassador Peter Kambey.
  • Affiliate marketing.
  • Endorsements, and others.
To become a TikTok influencer, of course, requires several strategies. For example, as done by Khaby Lame.

With creative content ideas, interesting expressions, and of course consistency, Khabe Lame, who used to be a regular TikToker, became an influencer with 90.2 million followers!

As an influencer, Khaby Lame also managed to get money from TikTok up to 2.7 million dollars.

How? How to make money on TikTok is amazing, right?

8. Music Promotion

For those of you who are in the music world, TikTok can be a powerful way to make money. Because most of the content on TikTok can be accompanied by certain music,

Have you ever heard Pamungkas' song To The Bone? The song is one example of a music promotion that has gone viral through TikTok.

How to Make Money from TikTok

The song became famous because it was used in many TikTok videos. Another effect, the song has been played on Spotify up to 1.9 million times!

Hm, this idea of ​​how to make money from TikTok is cool too!

9. Drive Traffic to Other Platforms

Are you a content creator from outside TikTok? Well, why not give TikTok a try to promote your content?

Moreover, the method is quite easy, just by linking links to content on other platforms such as Instagram and YouTube. That way, more people will visit your other platforms, after seeing your TikTok videos.

How to Make Money from TikTok


It can also be you for your website or blog. All you have to do is add a link in your TikTok bio that directs you to a website that is your source of income.

That way, you will get traffic from your TikTok audience. Indirectly, this strategy is also a way to make money from TikTok, right?